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Yahoo Search Marketing Complaints
- Post your own comment.
- My complaint. I'll have to say that my experience with Yahoo® Sponsored Search has been favorable up until yesterday. That was the day I discovered, what appears to me, to be an unauthorized increase in a keyword bid price in my account. The bid price for a key word went from 25 cents (the amount I authorized) up to $9 per click! It happened in late June and, luckily, I caught the problem in early July. I ened up out about $45 with click rates between 2 and 3 dollars. Could have been much worse. How did it happen? I have no idea. That appears to be the only keyword whose bid magically increased. Did Yahoo do it? Have no idea. Funny that I discovered the error early yesterday and today I get admin message from them that reads as follows: "Minimum bid requirements have increased for 'MedLawPlus.com, Inc.' Some of your active Sponsored Search keywords will soon become inactive. Review bids now." Anybody else out there experience a similar problem?
Joseph Raymond
St. Louis, MO
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In related news, Yahoo was hit with a recent lawsuit alleging click fraud in its PPC program. The allegations made in the lawsuit are different from the facts given above. (Information Week, 4-16-2008)
User Comments
The below comments were authored by users of this web site who are responsible for its content. MedLawPlus.com, Inc. has not verified the accuracy of the comments - complaints appearing on this page. Click here to add your comment to this thread.
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From: Joe
State:Missouri
Posted: 07/14/2008
Subject: Response from Yahoo
Comment: "Click Forensics, one of the largest independent click-fraud auditors, has teamed up with Yahoo * * *. Click Forensics said it built software in partnership with Yahoo that lets advertisers automatically query Yahoo whe ... Read More
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From: Joe
State:Missouri
Posted: 07/08/2008
Subject: Forbes Article
Comment: Interesting article on click fraud coming from search engine content partners. This quote caught my eye: "According to a report from the click fraud auditing group Click Forensics, the percentage of clicks on online ads ... Read More
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