User Comment by Joe on Yahoo Search Marketing Complaints







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Joe's Comment on
Yahoo Search Marketing Complaints

Re: Forbes Article

User Comment

Main thread--Yahoo Search Marketing Complaints

From: Joe
State: Missouri
Posted: 07/08/2008
Subject: Forbes Article
Comment:
Interesting article on click fraud coming from search engine content partners. This quote caught my eye: "According to a report from the click fraud auditing group Click Forensics, the percentage of clicks on online ads that were fraudulent climbed to 15.8% in the second quarter of 2007, an increase of a full percentage point in just three months. And the volume of fraudulent clicks found on online content networks like Google Adsense and Yahoo Publisher Network is more disturbing: 25.6% of those clicks were bogus, compared with 21.9% at the end of last quarter, it said." Forbes.

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