Cash4Gold Complaints

• It's hard to miss the Cash4Gold commercials, they are ubiquitous on television. But their Super Bowl commercial with Ed McMahon and MC Hammer peaked my interest. To sustain an advertising budget that extensive, there must be a huge profit margin in the product or service being sold. Yet Cash4Gold advertising competitive rates with a 100% money back guaranty. Where is the catch?
• As always, my starting point was the Better Business Bureau and its Cash4Gold profile:

  Our file contains a pattern of complaints from consumers who allege they have difficulty in receiving the return of their jewelry as per the advertised offer. Consumers state that they have contacted the company within the 10 day timeframe as per Cash 4 Gold's terms and conditions, however some consumers have been informed by the company their jewelry had already been melted. Other consumers state the check for their jewelry was received more than 10 days after the date on the check, thereby making it void per company terms.

• There are many complaints posted about this company on the web. Here are a few samples.
  • Bari of Milton WV (12/20/08): "Cash4gold is the biggest scam i have seen in my 48yrs of life. i sent a package over a week ago and have not heard anything. When you try to call no answer or busy ... ."
  • Former employee exposing the scams of Cash4Gold.
  • Another purported former employee: "We claim a 100% Satisfaction Guarantee or your jewelry returned, BUT THE CATCH IS, that the guarantee is contacting us within 10 DAYS from when your check is DATED. (This begins with the time it takes for the accounts payables dept. to issue the check and also including the transit time for you to receive your check in the mail."

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