Business Plan Outline

Part I: The Executive Summary

• The Company -- One or two paragraphs introducting your company.
  • What you sell
  • Target market
  • Competitive strategy
  • Where you are at now as a business
  • Management
• The Objective -- Where does your business want to be in three years?
• Funding Requirements

Part II: The Business -- Describe all facets of your business

• What We Sell
• Location
• Target Market
• The Competition
• Pricing Strategy
• Marketing Strategy
• Competitive Strengths
• Key Employees
• Key Relationships
• Ownership Structure
• Operations
• Risk Factors

Part III: Financial Plan -- Crunching the numbers

• Source and Application of Funds
• Break-Even Analysis
• Cash Flow Analysis
• Sales projections
• Proforma income statement
• Start-Up Costs Statement (If startup)