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Calculate Your Gross Profit Percentage (GPP)
Step 1 in Breakeven Analysis
If this is an existing business, use the numbers for your most recent year. If this is a startup, we suggest using projections for the second year in operation (as the first year for a new business is, typically, an aberration).
(Submit and the system shall calculate a gross profit percentage for your business.)
Footnote 1: Most formulations of gross profit percentage leave out advertising expenses under the theory that they are fixed costs. We see them as variable costs in that sales volume increases or decreases as the advertising budget fluctuates. If you prefer to go the traditional route with advertising treated as a fixed cost, leave that line blank on this page and put advertising into your marketing figure for the fixed costs list.
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